Ten Steps to Successful Breastfeeding
Ten Steps to Successful Breastfeeding

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Breastfeeding

A non-breastfed child is 14 times more likely to die in the first six months
than an exclusively breastfed child, according to The Lancet.

Breast milk gives a baby everything they need
and costs only what it takes to feed the mother.


"In summary, WHO recommends exclusive breastfeeding for the first six months of an infant's life. Thereafter, local, nutritious foods should be introduced, while breastfeeding continues for up to two years or beyond. Followup formula is therefore unnecessary. In addition, follow-up formula is not a suitable substitute for breast milk, due to its content."

WHO: Information concerning the use and marketing of follow-up formula - pdf, 165kb - 17 July 2013

See: Did you ever wonder what's in... ? Breastmilk - Formula - download pdf


Why it is important to share and act on this information


Ten Steps to Successful Breastfeeding Babies who are breastfed are generally healthier and achieve optimal growth and development compared to those who are fed formula milk.

Breastmilk makes the world healthier, smarter, and more equal: these are the conclusions of a new Lancet Series on breastfeeding. The deaths of 823,000 children and 20,000 mothers each year could be averted through universal breastfeeding, along with economic savings of US$300 billion. The Series confirms the benefits of breastfeeding in fewer infections, increased intelligence, probable protection against overweight and diabetes, and cancer prevention for mothers. The Series represents the most in-depth analysis done so far into the health and economic benefits that breastfeeding can produce. - The Lancet

Infants who are not breastfed are at an increased risk of illness that can compromise their growth and raise the risk of death or disability. Breastfed babies receive protection from illnesses through the mother's milk.

Breastfeeding is the natural and recommended way of feeding all infants, even when artificial feeding is affordable, clean water is available, and good hygienic conditions for preparing and feeding infant formula exist.

If a mother is HIV-positive, there is a risk that she can transmit HIV to her baby through breastfeeding. Counselling can help her carefully weigh the risks and make an informed decision on which feeding option is best for her baby and most manageable for her.

Almost every mother can breastfeed successfully. All mothers, particularly those who might lack the confidence to breastfeed, need the encouragement and practical support of the baby's father and their families, friends and relatives. Health workers, community workers, women's organizations and employers can also provide support.

Everyone has the right to information about the benefits of breastfeeding and the risks of artificial feeding. Governments have a responsibility to provide this information. Communities as well as media and other channels of communication can play a key role in promoting breastfeeding.

HealthPhone™ Poshan | Nutrition Mobile Apps

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The apps address issues of status of women, the care of pregnant women and children under two, breastfeeding and the importance of a balanced diet, health and simple changes in nutritional care practices that can notably enhance nutrition levels.

They reinforce the following key messages:

  • Expecting mothers should get the correct diet and 25% more than usual.
  • Mother’s first milk is the best, do not throw it away, make sure the child gets it.
  • For the first 6 months the child should only be fed mother’s milk and nothing else.
  • When the child enters the 7th month, balance mother’s milk with a nutritious diet.
 

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These apps reinforce the following key messages:

  • Adequate Complementary Feeding
  • Anaemia: Blood and Iron Deficiency
  • Importance of a Balanced Diet
  • Correct Norms of Infant & Young Child Feeding
  • Importance of Infant and Young Child Nutrition
  • Iodine: The Importance of Iodised Salt
  • Nutrition of the Child
  • Vitamin A
  • Navjaat ki Suraksha
  • Diet During Pregnancy
  • Healthcare during Pregnancy
 

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These apps reinforce the following key messages:

  • Personal and household hygiene
  • Keeping food safe and clean
  • Foods are very important for the body
  • Iron makes the body strong
  • Vitamin A keeps the body healthy
  • Iodine makes the body function properly
  • Food for pregnant women and breast-feeding mothers
  • Feeding babies aged 0-6 months
  • Feeding young children aged over 6 months
  • Feeding school-age children and youth
  • Food and care for older people
  • Feeding sick people
  • Preventing and managing malnutrition


Once installed, all these apps work offline; they do not require a connection to a mobile network. All videos and files are included within the mobile app. Mobile apps developed in partnership with HealthPhone by The Centre for Development of Advanced Computing (C-DAC), Hyderabad, a research and development organization under the Ministry of Electronics and Information Technology, Government of India.



Ten Steps to Successful Breastfeeding

Every facility providing maternity services and care for newborn infants should:

watch the video step 1   step 2   step 3   step 4   step 5   step 6   step 7   step 8   step 9   step 10


  1. Have a written breastfeeding policy that is routinely communicated to all health care staff.
     
  2. Train all health care staff in skills necessary to implement this policy.
     
  3. Inform all pregnant women about the benefits and management of breastfeeding.
     
  4. Help mothers initiate breastfeeding within a half-hour of birth.
     
  5. Show mothers how to breastfeed and how to maintain lactation, even if they should be separated from their infants.
     
  6. Give newborn infants no food or drink other than breast milk unless medically indicated.
     
  7. Practice rooming-in - allow mothers and infants to remain together - 24 hours a day.
     
  8. Encourage breastfeeding on demand.
     
  9. Give no artificial teats or pacifiers (also called dummies or soothers) to breastfeeding infants.
     
  10. Foster the establishment of breastfeeding support groups and refer mothers to them on discharge from the hospital or clinic.


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Laying the Foundation for Combating Malnutrition in India
The importance of balanced nutrition and health


An initiative of HealthPhone™, conducted under the aegis of Indian Academy of Pediatrics, in partnership with the Ministry of Women and Child Development, UNICEF, Aamir Khan and with support from Vodafone.

It is the World's Largest Programme to Battle Malnutrition amongst Mothers and Children. The objective of this nationwide campaign against malnutrition is to address issues of status of women, the care of pregnant mothers and children under two, breastfeeding and the importance of balanced nutrition and health. The focus is on women between 13 and 35 years of age and their family members.

The four Poshan videos are hosted on a dedicated WAP page iaphealthphone.org and accessible to all Vodafone India subscribers on their mobile phones.

Vodafone India subscribers can also give a missed call on 1 800 120 8989 (toll-free) to receive a link to the WAP page via SMS.


The Lancet Breastfeeding SeriesThe Lancet Breastfeeding Series - January 28, 2016

With a substantial development of research and findings for breastfeeding over the past three decades, we are now able to expand on the health benefits for both women and children across the globe. The two papers in this Series will describe past and current global trends of breastfeeding, its short and long-term health consequences for the mother and child, the impact of investment in breastfeeding, and the determinants of breastfeeding and the effectiveness of promotion interventions.

New Research Shows That Breastfeeding Matters Everywhere and Could Save Millions of Lives and Dollars

"Political commitment and investment in breastfeeding by governments, donors, employers and civil society is urgently needed to ensure the health of women and children and to shape a more sustainable future for all. UNICEF and the World Health Organization, in partnership with close to 20 organizations, are leading the charge to mobilize global action to raise political and financial investment to support breastfeeding. Together, we are working to remove barriers to breastfeeding and to give women the tools they need to make informed decisions to ensure their health and the health of their children for generations come."
Werner Schultink, Chief of Nutrition at UNICEF


Breastfeeding saves lives and it’s time for action


Featured Videos

Watch the Ten Steps to Successful Breastfeeding videos as a playlist - YouTubeTen Steps to Successful Breastfeeding videos as a playlist - YouTube

See the video in MarathiTen Steps to Successful Breastfeeding video in Marathi

See the video in MarathiBreastfeeding Channel videos on HealthPhone


HealthPhone Essentials: Educational Videos for Basic Health Knowledge
Early and Exclusive Breastfeeding
Hand Washing with Soap and Water
Use of Oral Rehydration Salts (ORS) and Zinc
Routine Immunization
Initiation of Breastfeeding by Breast Crawl


Featured Resources

WHO: Promoting proper feeding for infants and young children

Breastfeeding
Facts for Life: Breastfeeding - factsforlife.org

Why it is important  •   All key messages  •   Resources

Supporting information for key messages: 1  •   2  •   3  •   4  •   5  •   6  •   7  •   8



The Baby-friendly Hospital Initiative (BFHI) is a global effort by UNICEF and the World Health Organization to implement practices that protect, promote and support breastfeeding. It aims to ensure that all maternities, whether free standing or in a hospital, become centers of breastfeeding support. Hospitals and maternity units set a powerful example for new mothers.

The "Ten Steps to Successful Breastfeeding" are the foundation of BFHI and summarize the maternity practices necessary to support breastfeeding. A maternity facility can be designated 'baby-friendly' when it does not accept free or low-cost breastmilk substitutes, feeding bottles or teats, and has implemented these 10 specific steps to support successful breastfeeding.

WABA

World Alliance for Breastfeeding Action (WABA) World Alliance for Breastfeeding Action [WABA]

WABA is a global network of organizations and individuals who believe breastfeeding is the right of all children and mothers and who dedicate themselves to protect, promote and support this right. WABA acts on the Innocenti Declaration and works in liaison with UNICEF.

Breastfeeding Gateway


21 Dangers of Infant Formula

21 Dangers of Infant FormulaPoster by World Alliance for Breastfeeding Action, July 2012
download pdf 2 pp. 4.0 MB
The poster shares information on the effects that Formula companies do not want you to know about. The evidence based references and sources of information are presented on the back of the poster.



The Benefits of Breastfeeding

The Benefits of Breastfeeding - Bill & Melinda Gates Foundation


   7 July, 2017
 
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